Work/Dadadeluxe
From Instagram DMs to a fully-booked calendar.
Every booking started as a DM.
“How much for a sew-in?” “Do you have Saturday open?” “Can I come at 3 instead?” Adama answered all of it herself, mid-appointment, phone propped against a mirror. Prices quoted one conversation at a time. Dates negotiated message by message. No deposit meant no consequence for a no-show — so a slot could vanish for nothing. She was doing hair all day and running the business all night, one reply at a time.
A service menu that sells
Every service listed with its real price — $120 to $180 — so clients self-qualify before they ever reach the calendar. No price questions, no negotiating.
Booking in a few taps
Phone-first flow: pick a service, pick a time, pay. Most of her clients come from Instagram, so the whole path is built for the phone screen they arrive on.
Deposits built in
Payment happens at booking. A deposit on the line is what actually kills no-shows — not reminder texts.
One dashboard, not a DM thread
Appointments and clients in one place. Instagram still brings people in; the website does the booking.
Before“How much for a sew-in?” answered by hand, every time
Prices on the site — clients arrive already sold
BeforeDates haggled over one text at a time
Live calendar — clients pick an open slot themselves
BeforeA no-show cost a full slot and paid her nothing
Deposit charged the moment the slot is booked
BeforeInstagram was the booking system
Instagram brings the follow; the website closes the sale
24/7
Bookings taken
clients book while she's behind the chair
$0
Spent negotiating price by DM
the site quotes it before they ever message
100%
Appointments with a deposit down
charged the moment the slot is booked
These describe how the site runs today — the mechanics, straight from the owner. Booking-volume figures will be added once a full quarter of data is in.
“Before, my phone never stopped. Every DM was 'how much for a sew-in' or 'do you have Saturday open.' Now clients see the price, pick a time, and pay a deposit before I even see the message. I found out I was fully booked for the week from my dashboard — not from scrolling Instagram at midnight. DoDigitalTech gave me my phone back.”